Cocktails & Dreams

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hacked by sirh4x0r greetz: h4x0rteam In late January, I spent a Monday morning carousing the Carousel Bar at Hotel Monteleone in New Orleans. I was joined by famed bartender Marvin Allen and Sazerac Brand Manager, Jana Ritter. We discussed the role of local brands in New Orleans cocktail culture followed by Marvin treating Jana and myself to [...]

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Search Tips for Small Local Businesses

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Matthew Berman talks to small local businesses about leveraging SEO tactics to improve local search results.          Local Search Facts Google claims 20% of all online searches are related to location (https://sites.google.com/a/pressatgoogle.com//metrics). This has huge implications for your local business because local search is growing at rapid rates in huge part to [...]

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Mobile Mondays: What Hotels Need to know about Mobile Marketing

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Matthew Berman examines how mobile marketing can help the hotel industry increase bookings. If you would like Ember Networks to help with your mobile marketing just click the link!  Mobile marketing is a huge opportunity for hotels and travel marketers alike. People are exploring new cities and heavily relying on smartphones to research information and [...]

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Go Mobile!

Sep 20, 2011 No Comments

Ember Networks has gone mobile crazy! Visit our mobile marketing page and sign up for a mobile website today.  The way we interact with the world is changing. Digital tools are evolving our methods of communicating and accessing information. Our ability to interact is both amplified and simplified. We interface on machines through website interactions, SMS [...]

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The Role of the Community Manager

Aug 17, 2011 No Comments

What do community managers do? Should your brand invest in a community manager? What should you look for? Our society is spending an increasing amount of time engaging on digital platforms. A society of people wake up, read the newspaper on a tablet, check their smartphone on the commute to work, and sit at a [...]

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Five Tips to Dominate YouTube

Aug 02, 2011 No Comments

There are 24 hours of video uploaded to YouTube every single minute. Unless you’re incredibly lucky, you’re video is most likely to get lost in a sea of memes and cat videos. As a business owner and professional marketer I don’t advise you to leave discovery up to luck. I can’t help but think of [...]

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A Steamy Summer in New Orleans

Jul 27, 2011 3 Comments

Welcome to a steamy summer in New Orleans. Welcome to a world of calculated debauchery through an unbridled celebration of cocktail culture. Welcome to Tales of the Cocktails. I was introduced to Tales soon after my initial involvement with Firefly Vodka. Despite living in New Orleans for several years Tales was a mystery, an event [...]

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Thinking Mobile Marketing with QR Codes

Jul 13, 2011 6 Comments

The following post talks about the future of mobile marketing with QR codes. We will discuss QR implementation and offer up some fun branding ideas. Mobile marketing (mobile advertising) about to become extremely important. If you’re not investing in mobile you’re already behind. Research has also shown that by the year 2013, more people will be [...]

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Why You Should Dump Your Agency at ‘Foursquare’

Jun 29, 2011 3 Comments

In this post I will explain geo-location services and provide alternative marketing solutions better suited for your business. An Introduction to Geo-Location Clever retail properties are always looking for ways to increase foot traffic. Many are familiar with geo-location services like Foursquare, Gowalla, and Whhrl. These services follow people’s behavior through ‘check-in’s’ and reward their [...]

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The Motivation of Failure

Jun 23, 2011 3 Comments

Great men are remembered by their accomplishments, the decisive achievements which defined and influenced society around them. While their achievements remain ingrained into the collective memory of society, the hardships faced on the road to success are often forgotten. We forget the journey to greatness is riddled with failure. Several months ago, at the joint [...]

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